As of version 3.6, ActiveForms collects and presents statistics from the form completing process. ActiveForms can track the behaviour of users who fill in forms in much more detail than standard statistics collection tools. Unlike Google Analytics, for example, ActiveForms collects user activity statistics at field level, and not just at the level of whole pages.
After selecting a form in My Forms, the following data is displayed at the bottom of the screen:
The numbers under the diagram mean the following:
The diagram shows how the above values changed within the specified time window. Clicking on a value displays a diagram of changes of the selected indicator. The vertical lines show the moments releases were activated.
This way we find out how effective our form is. In order to achieve a better conversion rate, we need information about spots that discourage users. To receive such information, click on Show Details.
Apart from the data we saw before, the resulting screen presents three summaries:
Page by page
The table shows all pages comprising the form and the numbers of people who reached specific pages. The following columns show:
Remember that if the form can hide specific pages according to logical conditions, this will be reflected in the statistics (as can be seen above).
This table shows fields that cause the most trouble to users. The following columns are:
Please note! The first two columns indicate the last completed field, and not the field users had problems completing. The reasons for abandonment should be sought beyond the indicated field. What happened (what was next) that made users abandon the form after they had completed this field?
Top page validations
This list shows the most troublesome validation errors related to the entire page. Only validations related to whole pages (based on multiple fields) are presented here.
Now, developers have a tool which lets them pinpoint spots that discourage users and spots that affect conversion. Of course, with FormBuilder, you can eliminate such blocks quickly.